Monthly Archives: April 2013

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Quick tips to boost sales with email marketing

Turning prospects into paying customers is the biggest hurdle for marketers. Email marketing still plays a central role in this conversion, and companies that closely follow best practices will see the most long-term gains through sales emails that feature high open and click rates and ultimately result in sales. Optimize for mobile Mobile optimization is […]...

Published On - April 22, 2013

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66% of marketers say email delivers ‘excellent’ or ‘good’ ROI

Two-thirds of marketers (66%) state that email delivers an ‘excellent’ or ‘good’ ROI, with 8% of businesses achieving more than half of their sales through this channel. The findings come from the new Econsultancy/Adestra Email Marketing Industry Census 2013, which shows that despite the ever-increasing toolkits and techniques available to marketers, email still holds its […]...

Published On - April 18, 2013

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3 Emerging Social Networks to Keep an Eye On

When it comes to social media, your head is likely buried in projects involving established social networks such as Facebook and Twitter. Sometimes you need to take a breath and see what else is out there — to forecast the popular social networks of tomorrow. We’re not talking Instagram or Tumblr; you know about those […]...

Published On - April 17, 2013

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15 Resources for Writing Effective Email Copy

It’s no secret that email marketing when executed correctly can be both an extremely powerful and cost efficient medium to add to your marketing. Companies everywhere are finding that by incorporating email in their marketing plan it has the ability to drive a significant amount of traffic to their website and business. In order to […]...

Published On - April 16, 2013

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Email Opens on Mobile Devices Close to Tipping Point

By Vahe Habeshian, MarketingProfs.com Commercial emails opened on mobile devices are on pace to surpass PC opens by the end of 2013, according to recent research from data and digital messaging solutions provider Knotice. Its Mobile Email Opens Report: 2nd Half 2012 (PDF) finds that as of yearend 2012, 41% of commercial emails were opened […]...

Published On - April 15, 2013

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Political strategists praise power of online fundraising

By Michael Beckel, PublicIntegrity.org cheap oem software downloads Digital strategists Teddy Goff and Zac Moffatt worked for warring candidates during the 2012 presidential election, but they both agree that successful politicians going forward will fully embrace online engagement — and reap financial rewards from it. Moffatt, Republican presidential candidate Mitt Romney’s digital director, points to […]...

Published On - April 12, 2013

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Tools Of the Trade: Secrets of Great Email Marketing

By Polina Polishchuk, Editor, NextAdvisor.com If you want to employ and effective email marketing strategy, the email marketing client you use should cater specifically to your business. While anyone can simply send an email to a list of subscribers, it is important to take advantage of the special tools that the top email marketing services […]...

Published On - April 10, 2013

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