Category Archives: Articles of Interest

Articles of Interest
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Election Over, Political Campaigns Reveal Their Bags of Tricks

By: Kate Kaye, AdAge.com Successful political campaigns, Barack Obama's among them, put real-time data to use rapidly and aggressively. Corporate brands could learn a thing or two, whether it's how data can incite speedier decisions, or the ways offline info can benefit online messaging. “Political campaigns use real-time insights and data to make creative decisions […]...

Published On - November 13, 2012

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Articles of Interest
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For candidates, supervoters deliver super results

download adobe master collection cs6 By Anthony Man, Sun Sentinel For candidates in Tuesday's party primaries and nonpartisan elections, no one is more powerful than Jim Demarest of Fort Lauderdale, Susan Freeman of Dania Beach, Susan Goldberg of Boca Raton or Deborah Nix of Delray Beach. Not the contributors with deep pockets. Not the influential […]...

Published On - August 10, 2012

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E-mail marketing still strong despite social media buzz

By Arlene Satchell, Sun Sentinel Social networking websites such as Facebook and Twitter are providing businesses with new ways to market their products to existing and future customers. But as businesses rush to ‘friend’ and ‘tweet’ their way into consumers’ hearts, is e-mail marketing being trumped by social media? Industry experts say no and contend […]...

Published On - March 28, 2010

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Study: Twitter Users = Information Junkies

Rather than ego fulfillment or networking, what appears to truly motivate Twitter users is learning new things and getting information in a timely manner, according to new data from research firm MarketingProfs. The study of some 425 Twitter users, conducted in early and mid-April, found that nearly 100% respondents agreed with the statements “I value […]...

Published On - May 16, 2009

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CEOs Who Use Twitter

John D. Rockefeller famously saw the Wall Street crash coming and got his money out when the shoeshine boy started giving him stock tips. So what does it mean for the Next New Thing in social media when your parents-in-law start telling you about Twitter? For one thing, any self-respecting digital trendspotter will have started […]...

Published On - May 14, 2009

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Managing ROI On A Shrinking Budget

Now that we know we’re in a recession, the pressure is on to create the best marketing results with limited and, possibly, shrinking resources. In 2009, prioritizing expenses will remain top of mind, and marketers are going to increasingly need to demonstrate they can manage, if not increase, return on investment (ROI). Budget decisions may […]...

Published On - January 19, 2009

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