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By: Kate Kaye, Ad Age Big brands and agencies are used to lots of attention from Facebook and Google, so it's no surprise the presidential campaigns, with their vast ad budgets, got some, too. But as the election fades, Ad Age has learned more about just how closely the two largest sellers of digital advertising […]...
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By Ed Hallen, Klaviyo Blog Early in 2012, I signed up for the Barack Obama and Mitt Romney campaigns’ email lists with a rarely used old email address. While I knew that this small dataset couldn’t reveal the extreme sophistication of their email strategies, I set out to analyze the emails I’d received (and rarely […]...
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By Peter Kafka, AllThingsD.com Can you sway someone’s vote with 140 characters? Hard to tell. But you can get them to cough up some money for your campaign. That’s the thrust of a new study from Twitter and Web traffic tracker Compete out this afternoon. It says its numbers prove that Tweets can lead directly […]...
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cheap adobe software By Elana Varon, Mashable.com Whether you’re casting your ballot for Obama or Romney this November, or you’re still on the fence, chances are both campaigns know it, thanks to vast amounts of personal data they've collected about eligible voters. In the seven weeks remaining until the election on Nov. 6, both campaigns will feed […]...
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Politico The veep-watchers have been doing it wrong. Tech President’s Micah Sifry dismisses the speculation and hearsay and identifies what might just be the most surefire way to anticipate Mitt Romney’s running mate selection: “Sarah Palin’s Wikipedia page was updated at least 68 times the day before John McCain announced her selection, with another 54 […]...
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By BETH FOUHY Associated Press NEW YORK—Voters who click on President Barack Obama’s campaign website are likely to start seeing display ads promoting his re-election bid on their Facebook pages and other sites they visit. Voters searching Google for information about Mitt Romney may notice a 15-second ad promoting the Republican presidential hopeful the next time […]...
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From The Washington Post buy college paper WASHINGTON — The ten-state Republican Super Tuesday presidential contest generated more than 530,000 comments on social media over 24 hours, far outpacing any other primary or caucus night so far. The comments on Twitter, Facebook and other social media were tabulated by Bluefin Labs, a Cambridge, Mass., social […]...
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By Rebekah Metzler, U.S. News & World Report Driven by Americans' widespread dissatisfaction with both Democrats and Republicans, Americans Elect is trying to shake up the 2012 election by obtaining ballot access in all 50 states for a yet-to-be-named presidential candidate. The group says it has been ballot certified in 16 states, awaiting confirmation in […]...
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by Doug Gross, CNN.com In 2012, a strong Web presence must be part of every political hopeful’s strategy. On the eve of Tuesday’s Iowa caucuses, the first official contest of this year’s presidential campaign, we take a look at how the seven Republican hopefuls are presenting themselves in the digital world of social media. This […]...
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By BETH FOUHY | AP NEW YORK (AP) — As potential voters in New Hampshire and Iowa scan the Internet, they probably are seeing ads for Republican Mitt Romney and President Barack Obama alongside deals for shoes and holiday gifts. The campaign ads will then follow those voters around the Web, popping up on news sites, Google searches and on social networking sites like […]...
