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Entrepreneurs Hire Consultants to Promote Business on Social-Media Sites, but the Extra Cost Is Big Question

Firms Get a Hand With Twitter, Facebook Wall Street Journal, 1 October 2009By SARAH E. NEEDLEMAN Sylvester Chisom began paying a consultant last summer to blog on Twitter, post status updates on Facebook and run marketing campaigns on both sites for his auto-detailing business. He thinks the service, which costs $450 a month, is worth […]...

Published On - October 1, 2009

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Americans Now View Congress As Least Respected Job

With the health care debate raging in Washington, D.C., there’s one change Americans clearly believe in: Members of Congress have now surpassed corporate CEOs to hold the least favorably regarded profession in the country. Rasmussen Reports periodically asks adults their views of nine major professions. In both June and February, corporate chief executive officers rated […]...

Published On - September 21, 2009

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The 7 Biggest Legal Risks to Your Company When Using Social Media

How to Avoid Draconian Rules and Keep the FTC Off Your Back at the Same TimeBy Brian Heidelberger Published: September 15, 2009As an advertising lawyer, I know that times are tight and marketing budgets have been slashed. (Heck, I’ve had to go from triple-billing my clients to only double-billing them.) So, in the hopes of […]...

Published On - September 17, 2009

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Does Twitter favor conservatives?

Johanna NeumanThe Los Angeles Times The White House announced with some fanfare over the weekend that its Twitter account had passed the 1 million mark. “A million followers – nice,” the White House @whitehouse wrote in a tweet sent out Sunday afternoon. “What would you like to see more of from this feed? Photos? Quotes? […]...

Published On - August 28, 2009

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Who’s Driving Twitter’s Popularity? Not Teens

By CLAIRE CAIN MILLERPublished: August 25, 2009 Kristen Nagy, an 18-year-old from Sparta, N.J., sends and receives 500 text messages a day. But she never uses Twitter, even though it publishes similar snippets of conversations and observations. “I just think it’s weird and I don’t feel like everyone needs to know what I’m doing every […]...

Published On - August 27, 2009

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AAPC Statement Regarding Disclaimers in New Media

ASG, a member of the American Association of Political Consultants, agrees with its statement regarding the use of disclaimers in new media communicationsfor political candidates: This policy statement was issued in response to a Florida Election Commission complaint filed against Mayoral candidate Scott Wagman in St. Petersburg, alleging he omitted the state’s required disclaimer in […]...

Published On - August 26, 2009

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For Companies, a Tweet in Time Can Avert PR Mess

By SARAH E. NEEDLEMAN The Wall Street Journal A growing number of businesses are tracking social-media outlets such as Facebook and Twitter to gauge consumer sentiment and avert potential public-relations problems. Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among others, are deploying software and assigning employees to monitor Internet postings and blogs. They’re […]...

Published On - August 4, 2009

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