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Goodbye, America! It Was Fun While It Lasted

Ann Coulterwww.townhall.comWednesday, February 11, 2009 It’s bad enough when illiterate jurors issue damages awards in the billions of dollars because they don’t grasp the difference between a million and a billion. Now it turns out the Democrats don’t know the difference between a million and a trillion. Why not make the “stimulus bill” a kazillion […]...

Published On - February 12, 2009

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The Online Generation Gap Narrows

FEBRUARY 3, 2009 Emarketer Safe assumption: Teens are online.Unsafe: Retirees aren’t. About nine out of 10 US consumers ages 12 to 24 use the Internet. That is not surprising. But more than one-half of those ages 65 to 69 are online as well, and Internet-using 70-to-74-year-olds make up 45% of people that age, according to […]...

Published On - February 3, 2009

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The Economics of Giving It Away

By Chris AndersonThe Wall Street Journal Over the past decade, we have built a country-sized economy online where the default price is zero — nothing, nada, zip. Digital goods — from music and video to Wikipedia — can be produced and distributed at virtually no marginal cost, and so, by the laws of economics, price […]...

Published On - February 2, 2009

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Tough times? The Tough don’t skimp on their ad budgets

From Staff ReportsCorsicanaDailySun.com With corporate managers under enormous pressure to control costs and maintain liquidity in the current credit crisis, advertising budgets often appear to be a dispensable luxury in the struggle to survive. Executives who succumb to that temptation, however, put the long-term future of their companies at risk, according to Wharton School of […]...

Published On - January 25, 2009

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Managing ROI On A Shrinking Budget

Now that we know we’re in a recession, the pressure is on to create the best marketing results with limited and, possibly, shrinking resources. In 2009, prioritizing expenses will remain top of mind, and marketers are going to increasingly need to demonstrate they can manage, if not increase, return on investment (ROI). Budget decisions may […]...

Published On - January 19, 2009

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At First, Funny Videos. Now, a Reference Tool.

Faced with writing a school report on an Australian animal, Tyler Kennedy began where many students begin these days: by searching the Internet. But Tyler didn’t use Google or Yahoo. He searched for information about the platypus on YouTube. “I found some videos that gave me pretty good information about how it mates, how it […]...

Published On - January 19, 2009

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The Race for RNC Chair

By Greg BobrinskoyRealClearPolitics Cross Tabs Blog The six candidates running for chairman of the Republican National Committee were in Washington Monday at a debate sponsored by the Americans for Tax Reform. Attendees included state chairs Katon Dawson of South Carolina and Saul Anuzis of Michigan; former Ohio Secretary of State Ken Blackwell; former Maryland Lieutenant […]...

Published On - January 7, 2009

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