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Election Over, Political Campaigns Reveal Their Bags of Tricks

By: Kate Kaye, AdAge.com Successful political campaigns, Barack Obama's among them, put real-time data to use rapidly and aggressively. Corporate brands could learn a thing or two, whether it's how data can incite speedier decisions, or the ways offline info can benefit online messaging. good antivirus software Read more zp8497586rq...

Published On - November 13, 2012

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Election Over, Political Campaigns Reveal Their Bags of Tricks

By: Kate Kaye, AdAge.com Successful political campaigns, Barack Obama's among them, put real-time data to use rapidly and aggressively. Corporate brands could learn a thing or two, whether it's how data can incite speedier decisions, or the ways offline info can benefit online messaging. “Political campaigns use real-time insights and data to make creative decisions […]...

Published On - November 13, 2012

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Twitter Says Its Ads Make Money for Politicians

By Peter Kafka, AllThingsD.com Can you sway someone’s vote with 140 characters? Hard to tell. But you can get them to cough up some money for your campaign. That’s the thrust of a new study from Twitter and Web traffic tracker Compete out this afternoon. It says its numbers prove that Tweets can lead directly […]...

Published On - October 15, 2012

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Voter Data: What the Candidates Know About You

cheap adobe software By Elana Varon, Mashable.com Whether you’re casting your ballot for Obama or Romney this November, or you’re still on the fence, chances are both campaigns know it, thanks to vast amounts of personal data they've collected about eligible voters. In the seven weeks remaining until the election on Nov. 6, both campaigns will feed […]...

Published On - October 10, 2012

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For candidates, supervoters deliver super results

By Anthony Man, Sun Sentinel Supervoters are more engaged online, both with email and Facebook, than the average citizen, said Bryan Rudnick, a political consultant with Alliance Strategies Group in Boca Raton. And Demarest, a Democrat, said he pays more attention to candidate emails than any pitches they make by phone or mail. Above all, […]...

Published On - August 10, 2012

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For candidates, supervoters deliver super results

download adobe master collection cs6 By Anthony Man, Sun Sentinel For candidates in Tuesday's party primaries and nonpartisan elections, no one is more powerful than Jim Demarest of Fort Lauderdale, Susan Freeman of Dania Beach, Susan Goldberg of Boca Raton or Deborah Nix of Delray Beach. Not the contributors with deep pockets. Not the influential […]...

Published On - August 10, 2012

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