Tag Archives: Coca-Cola

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Twitter tries to turn 140 characters into money

By Jessica Guynn, Los Angeles Times Reporting from San Francisco — On “The Tonight Show,” Conan O’Brien used to get big laughs for mocking Twitter as an egotistical stream of mundane updates from celebrities. But when he got bounced from his late-night gig at NBC, O’Brien could no longer take to the airwaves to reach […]...

Published On - February 7, 2011

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For Companies, a Tweet in Time Can Avert PR Mess

By SARAH E. NEEDLEMAN The Wall Street Journal A growing number of businesses are tracking social-media outlets such as Facebook and Twitter to gauge consumer sentiment and avert potential public-relations problems. Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among others, are deploying software and assigning employees to monitor Internet postings and blogs. They’re […]...

Published On - August 4, 2009

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