Assuming that you’re an email marketer with a conscience (and that knows a little about deliverability) you only send emails to people that opted in. Maybe you even chose to go with a double opt-in system, to be 100% sure that your recipients are actually interested in your emails. But although you are now complying […]...

Two-thirds of marketers (66%) state that email delivers an ‘excellent’ or ‘good’ ROI, with 8% of businesses achieving more than half of their sales through this channel. The findings come from the new Econsultancy/Adestra Email Marketing Industry Census 2013, which shows that despite the ever-increasing toolkits and techniques available to marketers, email still holds its […]...

By Ron Stein, Florida Trend Email is not dead. With your inbox overloaded with messages, you probably wish it were. Yet email is still one of the most effective communication channels a business can have when used correctly. Well, unless your target market consists only of teenagers. No matter if you market to consumers or […]...

By Polina Polishchuk, Editor, NextAdvisor.com If you want to employ and effective email marketing strategy, the email marketing client you use should cater specifically to your business. While anyone can simply send an email to a list of subscribers, it is important to take advantage of the special tools that the top email marketing services […]...