Blog
By Ron Stein, Florida Trend Email is not dead. With your inbox overloaded with messages, you probably wish it were. Yet email is still one of the most effective communication channels a business can have when used correctly. Well, unless your target market consists only of teenagers. No matter if you market to consumers or […]...
Blog
By Ed Hallen, Klaviyo Blog Early in 2012, I signed up for the Barack Obama and Mitt Romney campaigns’ email lists with a rarely used old email address. While I knew that this small dataset couldn’t reveal the extreme sophistication of their email strategies, I set out to analyze the emails I’d received (and rarely […]...
Blog
BY AUSTIN CARR, Fast Company In the world of email, a short list of companies dominate–Google, AOL, Yahoo, Microsoft–but there’s a new player in the game that’s ready to tear down their firewalls: Ronald Reagan. Just as Reagan took on Walter Mondale and Jimmy Carter, the conservative icon’s family isn’t about to bow down to […]...
